When the Recession hit, entrepreneur Theo Prodromitis struggled to keep her in-home party business afloat.

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That’s when she made the decision to bring her business online and begin selling her beauty products and locally-sourced natural sponges on Amazon. By moving her business to the Amazon Marketplace, Theo immediately had access to millions of customers and sales swiftly picked up.

Upon joining Amazon in 2014, Theo’s sales quadrupled in the first year and have continued to spike more every year since.

Check out the full story in the Tampa Bay Times.