Amazon shares 2020 list of top 10 states for digital entrepreneurs

See which states have the most digital entrepreneurs per capita, and which states top the list for the fastest-growing digital entrepreneurs.
on July 09, 2020
Amazon revealed the top 10 states with most digital entrepreneurs per capita and the top 10 states with the fastest-growing number of digital entrepreneurs. Digital entrepreneurs are small and medium-sized businesses (SMBs) selling products in Amazon's stores. As companies and individuals have turned to selling online to grow sales amidst the pandemic, Amazon shared that 47 states each have more than 1,000 SMB sellers and 26 states each have more than 5,000 SMB sellers.

"Iowa is home to thousands of small and medium-sized businesses selling in Amazon's stores and we're working hard to support their growth despite the global pandemic," said Keri Cusick, head of small business empowerment at Amazon. "Both top 10 lists we revealed demonstrate innovation in every corner of the country, with states like Iowa, Delaware, Wyoming, and Alabama coming out on top."


  • Iowa
    Nearly 10,000 SMB sellers
  • Delaware
    Over 3,000 SMB sellers
  • California
    More than 100,000 SMB sellers
  • Wyoming
    Over 1,000 SMB sellers
  • New Jersey
    More than 20,000 SMB sellers
  • Vermont
    Over 1,000 SMB sellers
  • New York
    Nearly 50,000 SMB sellers
  • Utah
    More than 7,000 SMB sellers
  • New Hampshire
    Over 3,000 SMB sellers
  • Florida
    More than 50,000 SMB sellers
Small and medium-sized businesses selling in Amazon's stores come from every state in the U.S., and more than 130 countries around the world. In 2019, more than 15,000 American SMBs exceeded $1 million in sales in Amazon's stores worldwide, and nearly 25,000 surpassed $500,000 in sales. Products from small and medium-sized businesses make up more than half of all item sold in Amazon's stores worldwide.


Map of the United States that show that the percentage of growth among small and medium sized business owners is greatest in Iowa, Washington, Alabama, Virginia, Louisiana, Georgia, West Virginia, South Dakota, Rhode Island, Alaska.

"It's always surprising to see what interesting businesses selling in Amazon's stores are hidden in all the different nooks and crannies around town," said Tahmi DeSchepper, one of more than a dozen Fairfield, Iowa small business owners selling products in Amazon's stores. "My handmade jewelry business has been booming since joining Amazon. Amazon helped me double my sales last year, and I'm expecting another 50-75 percent increase in sales this year, despite the pandemic."

"Launching on Amazon is by far the best decision I’ve made for my business," said Blake Anderson, CEO of Pet Parents® based in Ankeny, IA. "We've reached more customers than we ever could have on our own and have continued to grow more than 90 percent year-over-year. Thanks to our growth with Amazon, we now have 15 local employees in Ankeny and just moved into a 7,000 square foot office and warehouse, and are in the process of expanding further."

Amazon spent $15 billion last year on logistics, tools, services, programs, and people to help small and medium-sized businesses around the globe succeed in its online stores. As part of this investment, the company launched Amazon Small Business Academy to help small businesses in the U.S. harness the power of the internet to reach more customers, build their brands, and grow sales. Through a combination of free in-person seminar events, live webinars, and community college classes across the country, Amazon Small Business Academy will help thousands of American entrepreneurs gain digital strategy and brand building skills to make their ambitions reality.

Learn more about the millions of small and medium-sized businesses growing with Amazon.
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