The 2018 Amazon holiday toy catalog, on a wooden tabletop, next to mug of cocoa.
Amazon's 2018 Holiday Toy Catalog

Gifting made easy

Discover the perfect gift for everyone on your list.
on November 01, 2018
  • Early Black Friday deals
    Discover deals
    Starting today, shop early Black Friday Deals Store to discover deals in every department through November 23 – from toys and electronics to holiday entertaining essentials and wardrobe must-haves for the whole family. Keep an eye out for deals all season long – including Black Friday Deals, Cyber Monday Deals, and Last-Minute Deals.
  • Holiday toys
    Our biggest toy list yet
    Amazon is offering more than 26,000 new and exclusive toys this holiday season, with our favorites available at This is our biggest toy list yet, with more than 1,400 top toys from brands like Disney, Marvel, PJ Masks, LEGO, L.O.L Surprise!, Melissa & Doug, NERF, Radio Flyer, Hot Wheels, Hasbro Games, and Osmo. Exclusive toys available only on Amazon include the LEGO Star Wars Darth Vader’s Castle, FurReal Ivory the Playful Tiger, Radio Flyer Lion Ride-on, and more. Or get inspired by our new “A Holiday of Play” lookbook available on Kindle or online – with top Holiday Toy List picks for kids of all ages. Scoop up deals on Toys & Games all season long, or shop select products in person at Amazon Books and Amazon 4-star locations.
  • Amazon Fashion gift guide
    Our most comprehensive fashion-focused gift guide
    Discover the perfect fashionable gift for family, friends, or yourself with the 2018 Amazon Fashion Gift Guide – our most comprehensive fashion-focused gift guide. The Amazon Fashion Gift Guide includes selection across top brands; Adidas, Under Armor, Calvin Klein, Champion, Chico’s, Frye, Lands End, Nike, J. Crew Mercantile, Rebecca Taylor, Rachel Zoe, Theory, Zac Posen, UGG, and more, to customer-favorite Amazon brands including Amazon Essentials, Buttoned Down, Core 10, Daily Ritual, Goodthreads, and Simple Joys by Carter’s, with styles ranging from dresses to shoes, jewelry, sweaters, jackets, and more. Search Gifts for Her, Gifts for Him, Gifts for Kids and by Price, including fashionable finds under $25, $50 and $75, as well as a curated selection for The Shoe Addict, Your Fittest Friend, The Jet Setter, Pint-Size Sports Star, and much more.
  • Home gift guide
    Exclusive collections and influencer gift lists
    The 2018 Amazon Home Gift Guide brings together more than 2,200 thoughtfully-curated items – from full-sized live trees to tabletop décor, cookware to coffee tables and more. Shop exclusive collections found only on Amazon, including Now House by Jonathan Adler, Sugar & Cloth, Dorotea, Rivet, Stone & Beam, and the newly-launched Ravenna Home, or discover the perfect gifts from more than 16 curated themes like Kitchen Gadgets, Smart Home, Stocking Stuffers, Crafts & Wrapping Essentials, Pets, Gifts that Give Back, and more. Additionally, download a seasonal décor checklist to help ease the stress of hosting during the holidays, or shop gift lists from influencers, including Justina Blakeney, Alison Roman, Jonathan Adler, Sarah Sherman Samuel, Mat Sanders, and Molly Guy. Or shop select products in person at Amazon Books and Amazon 4-star locations.
  • Electronics gift guide
    The most sought-after tech products
    The 2018 Amazon Electronics Gift Guide features more than 700 of this holiday season’s most sought-after tech products. Discover the latest smart home items, TVs, computers, cameras, gaming systems, and other innovations in one spot. While browsing, filter products by category or shop from more than 10 areas of interest, including the “Under $100” list featuring the all-new Echo Dot and “New Releases” featuring the Portal Plus from Facebook. While shopping the guide, view expert reviews, videos from top influencers in their fields, and product demonstration videos. And shop select products in person at Amazon Books and Amazon 4-star locations.
  • Prime Book Box
    For young readers and future book lovers
    Give the gift of reading with Prime Book Box, a subscription service that delivers curated, hardcover children’s books every 1, 2, or 3 months. The box is ideal for readers (and future book lovers) from baby to 12 years old. Now $19.99 per box, Prime members can save up to 40% off List Price.
  • Amazon Brands
    Deals and inspiration from dozens of brands
    Whether shopping for others or treating yourself, you’ll find great deals and gifting inspiration across dozens of Amazon brands. This includes fleece jackets for the family from Amazon Essentials, oxford shirts from Goodthreads, home essentials and electronics from AmazonBasics, snacks and household staples from Happy Belly and Solimo, a broad range of furniture and décor from Stone & Beam, Rivet and Ravenna Home - and much more.
  • Shop small
    Gifts from small and medium-sized businesses
    Half of the items sold on Amazon worldwide are from small and medium-sized businesses, many of which will be offering deals on their products throughout the holidays. This year, shop more than one million products from nearly 20,000 U.S. small and medium-sized businesses from all 50 states on Amazon Storefronts. Or explore the Amazon Handmade Gift Shop, a destination to shop handcrafted products created by local artisans from around the world.
  • Holiday for business
    Deals for at the office
    Buying for work? Amazon Business offers a curated list of deals on more than 200 items at, making office holiday gifting – from client gifts to white elephant exchanges – easy. Whether stocking up on supplies or upgrading your tech, find year-end savings for your business across numerous categories, including electronics, grocery, entertainment, audio & accessories, and more.
  • Amazon Lists
    Give them what they really want
    Search and shop your loved ones’ Wish Lists to give them what they really want. And now, collaborate on lists with your friends and family; just click ‘invite’ from any of your lists to begin working together on the list.
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