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Amazon's Best of Prime 2018

See what Prime members shopped for, watched, listened to, read, and played in the last year.
on December 02, 2018
The Best of Prime 2018 celebrates how Prime members around the world, with Prime now in 17 countries, enjoyed their benefits throughout the last year.

Top honors in the U.S. went to "The Marvelous Mrs. Maisel" (most awarded show on Prime Video), "Tom Clancy’s Jack Ryan" starring John Krasinski and "Homecoming" starring Julia Roberts (most binged shows on Prime Video), Justin Timberlake (most streamed artist on Prime Music), “Black Panther (most enjoyed comic-to-movie adaptation on Prime Reading), Fire TV Stick with Alexa Voice Remote (best-selling product overall), organic apples (most popular Prime member deal at Whole Foods Market) and video game Fortnite (most popular in-game loot from Twitch Prime).

“We love delivering smiles over the holidays, whether through fast, free shipping or deals on favorites like organic apples from Whole Foods Market, or award-winning entertainment like ‘The Marvelous Mrs. Maisel,’” said Cem Sibay, Vice President, Amazon Prime. “Prime members worldwide ordered more than two billion products for one-day delivery or faster in the last year, which is pretty amazing.”
  • Whole Foods Market
    Members have adopted the new savings benefit at Whole Foods Market at one of the fastest rates in the history of Prime. For the first time, members in the U.S. celebrated Prime Day with a week of savings at Whole Foods Market.

    Members saved millions while shopping at Whole Foods Market with Prime Day deals, and organic strawberries were the best-selling deal.

    Outside of Prime Day, the best-selling Prime member deal saw members scoop up enough organic apples to bake more than 350,000 apple pies.

    For the first time this year, Prime members experienced ultrafast delivery from Whole Foods Market stores through Prime Now – available in more than 60 cities across the U.S. with plans for continued expansion. In fact, Prime members in Austin, San Francisco and Boston took advantage of ultrafast delivery from Whole Foods Market more than any other city.

    Prime members in select cities experienced curbside pickup – enabling customers to order and retrieve their groceries from Whole Foods Market stores in as little as 30 minutes through Prime Now.
  • Prime Video
    Jack Ryan and Homecoming series artwork
    The two most binged Prime Original series worldwide to date include "Tom Clancy’s Jack Ryan" starring John Krasinski and "Homecoming" starring Julia Roberts.

    · Members loved "The Marvelous Mrs. Maisel" and so did the Academy of Television Arts & Sciences. With eight Emmy Awards, the series won more than any comedy series ever has for a single season, including “Outstanding Comedy Series.”

    Giving "The Marvelous Mrs. Maisel" five out of five stars, one enthusiastic member stated, “I've probably watched season one five times. Three by myself, and two more times introducing it to my friends. Mrs. Maisel is how all of us hope to be in similar situations.”

    The top three cities worldwide that streamed the most hours of Prime Video per capita include Santa Clara, U.S.; Norderstedt, Germany; and Tokai, Japan.

    Early risers in the U.S., U.K. and India streamed more Prime Video than any other country between the hours of 7 a.m. and 9 a.m. local time.

    Night owls in Japan, Germany and Spain streamed more Prime Video than any other country between the hours of 11 p.m. and 1 a.m. local time.

    The nine NFL games thus far on Prime Video and Twitch combined to reach 20 million total viewers in over 200 countries and territories and all 50 U.S. states.

    The top three American cities that streamed the most minutes of Thursday Night Football so far this year include Atlanta, GA, Denver, CO and Seattle, WA.
  • Prime Music
    Just TImberlake was most streamed artist
    The most streamed artist was Justin Timberlake.

    Prime members’ favorite albums included "Man of the Woods" by Justin Timberlake, "Camila" by Camila Cabello, "Astroworld" by Travis Scott and "Mitchell Tenpenny EP" by Mitchell Tenpenny.

    Members’ favorite 2018 songs included “The Middle,” by Zedd, Maren Morris & Grey; “Lose It,” by Kane Brown; “Idgaf,” by Dua Lipa; “Better Now,” by Post Malone; and “Done For Me,” by Charlie Puth, featuring Kehlani.

    The most requested song via Alexa was “The Middle” by Zedd, Maren Morris & Grey.

    The latest new releases on Prime Music in the U.S. are always available on the “Pulse of Prime” playlist.
  • Twitch Prime
    Twitch Prime offers Prime members free video games and exclusive in-game content for some of the biggest games in the world, like Fortnite. Members also receive a free Twitch channel subscription to use on their favorite broadcaster every 30 days. Members around the world couldn’t get enough of the free video games and in-game content with Twitch Prime last year:

    Members claimed a total of more than 50 million free games worldwide, with hundreds of hours of free gameplay available for each member.

    Members also made their favorite games better, downloading 55 million pieces of in-game loot and content across 17 blockbuster games worldwide, including League of Legends, Overwatch and PLAYERUNKNOWN’S BATTLEGROUNDS.

    Tens of thousands of Twitch.tv broadcasters turbo-boosted their channels with subscriptions from Twitch Prime members. Iconic Twitch broadcaster Ninja said "Wanna know the power of @TwitchPrime and @FortniteGame? I gained 30,000 subscribers in 8 hours... This growth is seriously mind boggling."

    The most popular loot drop was for Fortnite, which included two exclusive in-game character outfits, backpack, pickaxe and emote.
  • Prime Reading
    They say the book is always better than the movie, but what about the comic book? Prime members tested that theory out with “Black Panther,” Prime Reading’s most beloved comic-to-movie adaptation.

    Members love mysteries – half of Prime Reading’s top ten most read books this year were Mystery novels, including “Say You’re Sorry,” the most read book of the year.

    The top five most borrowed titles by Prime members in the U.S. include “Harry Potter and the Sorcerer's Stone,” “The 7 Habits of Highly Effective People,” “The Handmaid's Tale,” “Milk and Honey” and “Say You're Sorry.”

    Members explored loss and survival with “Milk and Honey and are continuing their journey with the poet’s second book, “The Sun and Her Flowers.”
  • Fastest deliveries
    Bananas were the top item purchased with Prime Now and Amazon Fresh. The fastest Prime Now deliveries of 2018 in the U.S. include:

    8 minutes in Berkeley, CA to deodorize with Hartz Home Protection Lavender Scent Odor-Eliminating Gel Dog Pads

    9 minutes in Kirkland, WA to game with the Nintendo SNES Classic

    9 minutes in Los Angeles, CA to relieve with the TriggerPoint Foam Massage Ball and Excedrin Migraine Caplets

    9 minutes in Seattle, WA to sip La Crema Pinot Noir

    9 minutes in Charlotte, NC to carry supplies to school with the High Sierra Loop Backpack
  • Top products
    Fire TV Stick was most purchased item
    Members’ most popular purchase of the year in the U.S. was the Fire TV Stick with Alexa Voice Remote, followed by the Echo Dot– which was also one of the most gifted items during the week leading up to both Mother’s Day and Father’s Day, and the best-selling product on Amazon globally during the Black Friday and Cyber Monday holiday weekend.

    Prime members get even more from their membership with Amazon devices, including access to exclusive deals and easy access to music, video, photos, gaming, voice shopping, and more.
  • Other favorites
    Electronics: Panasonic ErgoFit In-Ear Earbuds Headphones, Fujifilm Instax Mini 9 Instant Camera, Tile Mate Bluetooth Tracker

    Home Improvement: TP-Link Kasa Wi-Fi Smart Plug (Works with Amazon Alexa), Affresh Washing Machine Cleaner, Philips Hue LED Light Bulb (Works with Amazon Alexa)

    TVs: TCL 55-Inch 4K Ultra HD Smart LED TV, LG Electronics 65-Inch 4K Ultra HD Smart OLED TV, Samsung 65-Inch 4K Smart TV

    Office: Elmer’s Gallon of Glue, Ticonderoga #2 Pencils, Scotch Packaging Tape

    Pets: Chuckit! Ultra Dog Ball, Nylabone Dura Chew Power Chew Textured Ring, Multipet Duckworth Duck Large Dog Toy

    Toys & Games: Nerf N-Strike Elite Strongarm Blaster, L.O.L. Surprise! Bigger Surprise, Play-Doh Modeling Compound 10-Pack

    Fashion: Top brands including Levi’s, Calvin Klein, and Under Armour

    Fashion Private Brands: Amazon Essentials, Goodthreads, and Daily Ritual
Amazon’s Best of Prime 2018 can be found on Prime Insider at amazon.com/bestofprime.

Methodology:
The Best of Prime analyzed how Prime members worldwide enjoyed their Prime benefits between October 1, 2017 through September 30, 2018, unless otherwise noted. Information included in these results examines data at a collective level, without viewing personal information by specific Prime members.
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