Amazon has teamed-up with (RED), the AIDS organization founded in 2006 by Bono and Bobby Shriver to fight AIDS, for (SHOPATHON)RED. (SHOPATHON) RED is live from today, which is World AIDS Day, and will run through December 31, 2017.

For the first time, customers have a single destination——to shop more than 150 (RED) products including fashion, cosmetics, kitchen goods, tech and more, in addition to a brand new (RED) Amazon Echo. Amazon is donating $10 from the sale of each (RED) Echo to the Global Fund. Customers can also see ideas for (RED) products to give – and get - from Neil Patrick Harris, Tyra Banks, DJ Khaled, Ricardo Kaka, Allison Williams, Javier Munoz, Jay Ellis, and Yvonne Orji on

(RED) raises money for the Global Fund, organization created in 2002 to accelerate the end of AIDS, tuberculosis, and malaria epidemics. Since (RED)’s founding in 2006, it has worked with many of the world’s most iconic brands to create (RED) products for customers to shop and do good at the same time, and Amazon is honored to be teaming-up with the organization this year.

Customers can visit or shop on the Amazon App to discover, learn about, and purchase (RED) special edition items throughout this holiday season. To learn more about the (RED) Echo visit:, and for more on (RED), visit