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  • Kindle sponsors the Scripps National Spelling Bee

    This week it was announced that Kindle will be the presenting sponsor for the Scripps National Spelling Bee, the nation’s largest and longest-running educational program. This announcement brings together two brands that share in the belief that reading is fundamentally important to a child’s lifelong achievement. The idea is simple - before students were great spellers, they were great readers and early reading leads to a better vocabulary and word comprehension.