How Amazon works

Amazon smile boxes move move along a conveyor belt within an Amazon Fulfilment Center or warehouse.
Photo by JORDAN STEAD

Zero to 60: The acceleration of independent sellers in our store

The story behind the growth of independent sellers—mostly small- and medium-sized businesses—in the Amazon store.

Why customers love store brands like AmazonBasics

Since the first store brands launched in the 19th century, customers have benefited from the value they offer.