Top holiday music trends in the U.S. and around the world
Holiday music is an essential part of celebrating this time of year, and no holiday would be complete without Michael Bublé singing about chestnuts roasting on an open fire, or without Mariah Carey belting out the lyrics to “All I Want for Christmas Is You.” But did you know just how voracious Amazon Music listeners are when it comes to their festive tunes? Today, Amazon Music revealed new listening trends—from the incredible frequency of customers asking Alexa for holiday music, to the grinchiest state in the U.S. (You’re a mean one, New Jersey.)
In the U.S. alone, there have been billions of streams of holiday music and more than 100 million voice requests for holiday music on Alexa this year. And since December 1, holiday music has been requested on average of thousands of times per minute on Amazon Music via Alexa in the U.S.
Customers in Pennsylvania, South Carolina, and Connecticut tend to play the most holiday music, while Louisiana in particular listens to the most songs about Santa Claus. New Jersey, on the other hand, had the highest listening of songs about the Grinch when compared to other states.
Globally, holiday music is also very popular. In fact, customers requested holiday music almost 200,000 times per day the entire year before the holiday season, and more than 2 million per day during the holiday season. Who are people asking for when they’re in the mood to hear some festive hits? Pentatonix, Mariah Carey, and Michael Bublé are the most requested artists during the holidays.
Which countries are the most festive? The U.S., Canada, Ireland, UK, and Germany streamed the most holiday tunes since November 1. In addition, Amazon Music customers have been asking Alexa to play holiday music every minute of every day since November 1.
“All I Want for Christmas is You” remains number one on Amazon Music globally since Thanksgiving Day, and is the most-streamed song in all 50 states this season. To celebrate the 25th anniversary of the song and corresponding album, Merry Christmas, Amazon Music recently released its brand-new mini-documentary, titled Mariah Carey is Christmas: The Story of “All I Want for Christmas Is You.” Available to watch globally, the mini-documentary dives deep into the origin of the groundbreaking holiday song from the multi-GRAMMY-award-winning artist.