"Alexa, what is the Amazon Beta Testing Program?"
For this year’s Super Bowl campaign, we enlisted celebrities Harrison Ford and Forest Whitaker, comedy duo Abbi Jacobson and Ilana Glazer, and identical twin astronauts Mark and Scott Kelly to join our highly classified “Amazon Beta Testing Program."
Not everything went as planned, but we wouldn’t have it any other way. After all, we’re not afraid to fail if it helps us create something amazing for customers, no matter how many hot tubs, toothbrushes, or orders of dog food it takes.
Be sure to ask Alexa "What is the Amazon Beta Testing Program" for a few more top secret tidbits. And while we're waiting for the big game, watch all the Super Bowl ads and vote for your favorites (through February 4th).