This week it was announced that Kindle will be the presenting sponsor for the Scripps National Spelling Bee, the nation’s largest and longest-running educational program. This announcement brings together two brands that share in the belief that reading is fundamentally important to a child’s lifelong achievement. The idea is simple - before students were great spellers, they were great readers and early reading leads to a better vocabulary and word comprehension.

Here at Amazon, we see this relationship as a natural fit for Kindle with some of our Kindle e-readers’ best, built-in reading features there to help support students expand their reading skills and vocabulary, including:

  • Vocabulary Builder – compiles words you look up in the dictionary into a list for easy access, which readers can then use to quiz themselves using flashcards until they’ve mastered them.
  • Word Wise – automatically shows short and simple definitions above difficult words to help readers take on more challenging books.
  • Kindle FreeTime – kids can read books in a simple, fun and safe environment designed specifically for them. Kids are rewarded with achievement badges when they reach their reading milestones, and a progress report keeps parents updated on total time spent reading, number of words looked up, badges earned and books read.

These tools provide an improved reading experience that leads to greater comprehension, a stronger vocabulary and a better, uninterrupted reading experience for young readers.

Kindle will be an integral part of the 89th Annual Scripps National Spelling Bee finals (aka Bee Week) taking place May 24-26, 2016 and will help spark new Bee initiatives during the school year, through the summer and into next year. The Scripps National Spelling Bee will soon announce a variety of promotions aimed at extending the Bee experience for spellers and encouraging awareness of the many benefits of the Kindle reading platform, including how Kindle technology will be integrated into the creation of word list study materials created for thousands of schools. Additionally, the Kindle Vocabulary Builder feature will be worked into the process for the Bee team’s development of the word lists that students review in preparation for local Bees.

Stay tuned for more exciting updates from the Scripps National Spelling Bee and Kindle!