Today, Amazon and National PTA teamed up in the name of family engagement and literacy efforts to award a classroom full of Kindle e-readers to local PTAs and schools across the country.

“Families play an essential role in helping children develop their literacy skills. And e-readers are a powerful tool to engage children in reading,” said Laura Bay, president of National PTA. “We are thrilled to equip local PTAs and schools with Kindle e-readers for family engagement and literacy efforts.”

These donations of Kindle e-readers are the latest give from the ongoing PTA Family Reading Experience, Powered by Kindle program, launched in 2013 to encourage family reading, promote a love of literature and support student success. With a set of fun and educational activities, the program empowers families with information and tools they can use at home and new ways to explore books together. Because of this national program, we are able to engage the whole family to support the development of literacy skills and foster a child’s love of reading, bringing thousands of Kindle e-readers to students, families and schools nationwide to-date.

To find out how to host a PTA Family Reading Experience event, use the digital toolkit available at PTAs that register their PTA Family Reading Experience events will be eligible to receive a classroom of Kindle e-readers.