• 7:33AM

    Prime Day 2018 was the biggest global shopping event in Amazon history. Find out more as we share Prime Day: By the numbers.

  • 12:01AM

    And that’s a wrap! Thanks for following our Live Blog. And a huge thank you to all of our customers, associates, small business sellers, and everyone who made this day a success!

    A Prime Air plane taking off.

  • 11:47PM
    We’re having our biggest day ever! So far this Prime Day, we’ve sold 102 times more units than an average day.
    Victor Chang, Furbo

    Find out why customers love it.

  • 11:16PM

  • 10:48PM

  • 10:20PM

    For the first time, Prime members celebrated Prime Day at Whole Foods Market where they saved millions of dollars with extra Prime Day deals. Members who spend $10 in store can get $10 to spend on Amazon for Prime Day when they shop at Whole Foods Market.

    Whole Foods storefront at night

  • 9:16PM

  • 8:39PM

    Early access, editor picks, exclusive prices. Get those from First Reads. Each month, Prime members get one free Kindle book selected by our editors. And Prime Day only, Prime members can download all six Kindle books for FREE.

    Amazon's Kindle Reader Tree brand image: a boy sits under a tree reading a book.

  • 7:28PM
    We're just sitting next to this fire that's putting out all of this energy and I thought if I can just capture even a small fraction of the energy coming off this fire, I could use it to charge my speaker.
    David Toledo, Power Practical inventor

    See why people love this supercharged startup's product.

  • 5:59PM

    Toshiba 50-inch 4K Ultra HD Fire TV Edition has sold out, making it the best-selling TV deal in Amazon history.

  • 4:04PM

  • 2:56PM

    Prime members are enjoying deep discounts on home security products like Amazon Cloud Cam, Ring, and Blink—in fact, the Ring Video Doorbell Pro has already sold out, selling more than 4 times as many as last year’s Prime Day deal.

  • 2:10PM

    Did you know? Small and medium-sized businesses worldwide have exceeded more than $1 billion in sales on Amazon since yesterday.

  • 1:58PM
    The cool part of this experience is that Amazon is recognizing the need for its sellers to share their stories, and giving us an opportunity to share them with people who can affect change and help us grow our business.
    Cash Riley Jr. - Earthwater

  • 12:54PM

    In the U.K., Prime Day 2018 features double the number of products offered as deals, compared to Prime Day 2017.

  • 11:58AM

    Spotlight Deal: If you don't know Alexa yet, now's the time. Get the Alexa-enabled Echo Dot for $29.99

    10 Alexa skills you've got to try

    Check out some of the top skills on your Echo device, they just may expand your horizons with Alexa.

  • 10:42AM

    To celebrate their first Prime Day, Amazon India created a virtual reality experience, allowing customers to check out Prime Day products from VR headsets.

  • 9:53AM

    In Spain, so far, Prime Day best sellers include Fire TV Stick Basic Edition, Kindle Paperwhite, and WE My Passport Disco Duro Portátil de 4 TB y Software de Copia de Seguridad automática.

  • 9:09AM

  • 8:26AM

    In Germany, bestsellers, so far, include Fire TV Stick with Alexa Voice Control, Jamie Oliver Pan by Tefal and Echo devices.

  • 8:07AM

    Spotlight Deal: a classic, chic Daily Ritual t-shirt dress for $9.99.

  • 7:21AM

  • 6:38AM
  • 5:16AM

    In France, Prime Day top sellers include Echo devices, Playstation Plus, and TP-Link Prise connectee WiFi.

  • 4:28AM
    “Prime Day has already been our biggest day ever. During our peak hour, customers were purchasing one Tea Forte product every two seconds,”
    Jurgen Nebelung, Tea Forté

    Steeped in success

    Tea Forté is geared up to make Prime Day 2018 its single biggest day ever.

  • 3:41AM

    The most shopped-for categories in Germany, so far, include Home, Sports, and Home Improvement.

  • 2:57AM

    In the first ten hours Prime Day grew even faster, year-over-year, than the first ten hours last year.

  • 2:02AM

    In the U.S., customers have already purchased millions of Alexa enabled-devices.

  • 1:12AM

  • 12:20AM

    In Japan, so far this year, the Prime Day best seller is Top Nanox liquid detergent.

  • 11:18PM

    In the U.S., best-selling early-access Amazon device deals so far are Echo Dot, Fire TV Stick with Alexa Voice Remote, and the Fire 7 tablet with Alexa.

    A black Amazon Echo dot on a shelf, next to a set of car keys. Books and a green plant are in the background.
    Photo by Charlie Schuck

  • 10:20PM

    Did you know? Twitch Prime members get exclusive deals, free games, subscriber discounts, and other rewards just for linking their Twitch Prime and Amazon Prime accounts.

  • 8:57PM

    Shop the Fire TV Cube at 25% off, then find out the top 5 things you can do with it.

  • 12:00PM

    Prime Day (and a half) is live in the U.S., Canada, and Mexico. Shop now.

  • 11:40AM

    Prepping for Prime Day media interviews is a family affair. Amazonian Lisa Guinn gets a little help from her daughters.

    An Amazonian and her daughters explain Prime Day

  • 11:11AM

    In the U.S., Prime Day will feature more than 140 Spotlight Deals, and Prime members can shop deals in-person at Whole Foods Market, Amazon Books, Amazon Pop-Up locations, and Treasure Truck.

  • 10:21AM

    So far on Prime Day in the U.K., top sellers are Echo Dot and Fire TV Stick with Alexa Voice Remote. Other best-selling deals in the U.K. so far today include the Bosch Cordless Combi Drill, the TP-LINK Wi-Fi Smart Plug, Finish Dishwasher Tablets and PlayStation Plus 15 Month Membership.

  • 9:10AM

    Prime Day will be live in the U.S., Canada, and Mexico in less than three hours. Don't forget to sign up to support your favorite charity with AmazonSmile before you shop.

  • 8:51AM

    Did you know? More than 5 million items were purchased on Prime Day in the U.K. alone in 2017.

  • 7:45AM

    Egg-citing. Spend $10 at Whole Foods, get $10 to spend at Amazon on Prime Day. Find out more.

  • 7:06AM

    Prime Day 2017 was so hot for this East Coast tea company, they’ve had triple-digit growth. See what they’re doing now.

    Two men and a woman sit at a counter, holding teacups. In the foreground are rows of round containers of loose leaf tea.
    From left to right, Tea Forté's Jurgen Nebelung, Allison DiCarlo, and Michael Gebrael.

  • 6:28AM

    Did you know? You can watch deals and get notified when they start. Find out how.

  • 6:04AM

    In India, seven new Prime Video titles are premiering from July 10-17, to celebrate Prime Day. Titles including the latest Bollywood blockbuster Raazi and the premiere of all-new Amazon Prime Original series Comicstaan.

  • 5:36AM

    Did you know? There are 40 percent more Spotlight deals in the U.K. for Prime Day 2018 than there were for Prime Day 2017.

  • 5:00AM

    As part of Prime Day, some big name artists are being added to Prime Music. Check out and stream songs by Taylor Swift, Jay-Z, Ariana Grande, and more, now.

    Listen now: Florida Georgia Line, Post Malone, Khalid & Normani, Yellow Submarine by The Beatles, Alessia Cara, Eric Church, Julia Michaels, Kelsea Ballerini, and Lauren Daigle.

    Don't have Amazon Music Unlimited? You may want to check this out.

  • 3:00AM

    Prime Day is live in Spain, Italy, Germany, France, Belgium, Austria, the Netherlands, and Luxembourg.

  • 2:05AM

    More than 200 exclusive new product are launching on Prime Day in India, including items from OnePlus, Nestlé NesPlus, Marks & Spencer, Bosch, HP, Acer, GAP, Asics, and more.

  • 12:44AM

    Some Prime Day customer orders are already being packed and shipped. Keep them coming!

    Two Amazon associates are working to load a truck with packages to be delivered to customers. They are both holding onto a large box as one of the associates steps into the trailer of a truck. Within the truck, there is a wall of packages, prepared for delivery.

  • 12:12AM

    Prime Day has started in Australia, Japan, China, Singapore, and India, and will be launching within the next 12 hours (or sooner) in the U.S., U.K., Spain, Mexico, India, Italy, Germany, France, Canada, Belgium, Austria, the Netherlands, and Luxembourg. Don't have Prime? Sign up for a free trial now.

  • 5:37AM

    India's second Prime Day is now live.

  • 10:00PM

    Get into the groove with our Pulse of Prime playlist from Amazon Music.

    Image of Ariana Grande album art, with sound waves illustration and "Pulse of Prime" copy

  • 9:05PM

    Prime Day is live in China.

    Singapore's first Prime Day is live with free 2-hour delivery on tens of thousands of items.

  • 8:00PM

    Prime Day is live in Japan - shop now.

  • 7:01PM

    Australia's first Prime Day starts now. Check here for Prime Day deals and offers in Australia.

  • 6:01PM

    Prime Day will be live, around the world, in 18 hours or less.

    Australia customers, you've got 1 hour to go before your first Prime Day.

    Prime members, get ready for a peek at what's selling around the world and a behind-the-scenes view of all things Prime Day.

  • 6:01AM

    Prime Day is July 16...we're so close!

    Prime Day is July 16th

  • 10:04AM
    Isle of Dog promotional poster showing dozens of dogs and the main character of the movie, a male human

    Excited for Prime Day? We are too. We’re celebrating today with our Treasure Trucks in Los Angeles, San Diego, Orlando, Chicago, and Austin, with free screenings of Isle of Dogs today. The fun starts at 6pm and the movie begins at 8pm (daylight permitting). Get the details.

  • 8:18AM

    Remember to start your Prime Day shopping at smile.amazon.com to support your favorite charity with AmazonSmile.

    You’ll find the same Prime Day deals, with the added bonus that Amazon will donate a portion of eligible purchases to the selected charity of your choice. With more than one million charities supported and tens of millions of products on AmazonSmile that are eligible for donations, it's easy to select a charity and support them through AmazonSmile.

    Sign up and add a bookmark for smile.amazon.com now, as an easy way to support your favorite charitable organization on Prime Day, and every time you shop Amazon.

  • 4:00PM

    The Twitch Prime unboxing event with PUBG Squad Showdown is still going strong - check it out.

  • 3:43PM
    Prime Day helps SMBs reach more than 100 million paid Prime members around the world, and provides an opportunity for the smallest of businesses to sell right alongside the biggest household brands.
    Nicholas Denissen - vice president, Amazon Marketplace Business

  • 8:40AM

  • 5:00PM

    The first of our unboxing events is live! Tune in to check it out and see Julia Michaels, Alessia Cara, Kelsea Ballerini, and headlining artist, Ariana Grande perform at our Unboxing Prime Day concert in New York.

  • 11:49AM

    In advance of Prime Day, giant Smile boxes are making their way across land and sea to major cities around the world. Each box will open to reveal unforgettable events as a special thank you to Prime members.

    With our first Prime unbox event, we’re going BIG with a special Amazon Music concert in New York, featuring:

    Check back here, to watch the New York performances on July 11 at 8pm ET / 5pm PT. Then catch our other unboxing events, July 13th and 15th, happening in Milan, LA, Tokyo, and London. Catch updates and stream highlights, right here.

  • 5:00PM
    Packing a Prime plane

    There’s a lot that goes into packing a Prime Air plane before it leaves the ground. See the well-choreographed display of planning, teamwork, and execution that make up the step-by-step process of packing the plane. Take a look behind the scenes of just one part of what happens when our customers make a purchase.

  • 8:17AM

    What were our Prime Day bestsellers in 2017?
    Worldwide, the best seller in 2017 was the Echo Dot

    Other top sellers included:
    U.S.: 23andMe DNA tests
    Canada: Instant Pot pressure cooker
    Mexico: Nintendo Switch
    Japan: Savas whey protein powder
    U.K.: Kasa smart Wi-fi plug
    China: Fisher-Price soothe and glow seahorse

  • 2:26PM
    A box is dropped as part of a test in Amazon's packaging lab.
    Photo by JORDAN STEAD / Amazon

    Get a peek at how we invent and test new packaging to eliminate waste, how we work to ensure products arrive safely, and how we innovate to help end “wrap rage” for our customers.

    Find out 5 things you didn't know about Amazon packaging.

  • 11:58AM

    How long will Prime Day last?
    Prime Day (and a half) will be 36 hours (up from 30 hours in 2017), and will include more than one million deals for Prime members around the world.

  • 1:15PM

    How many countries have Prime Day?

    U.S., U.K., Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria and, new in 2018, Australia, Singapore, the Netherlands, and Luxembourg.