"Camp Prime" delivers the joys of summer with at-home family activities
Summertime reminds many of us of our favorite traditions—going to camp, playing basketball at the local park, or visiting the beach or amusement parks. With more families staying close to home this year, summer might look different—but it doesn't have to be less fun. Amazon is teaming up with Boys & Girls Clubs of America to launch "Camp Prime" offering families safe and easy ways to help kids have fun and stay engaged this summer, no matter where they live. The program is available to everyone, even if they're not a Prime member, and families across the country can participate and access the free Camp Prime Handbook.
"The past few months have challenged parents and kids alike, and I know many families, including my own, were looking forward to their summer traditions this year," said Jamil Ghani, vice president of Amazon Prime. "That's why we partnered with Boys & Girls Clubs of America to bring families the Camp Prime Handbook. The handbook is free for everyone and is full of activities families can do with supplies easily found around the house. With the Boys & Girls Clubs' 160 years of experience providing youth camps, we've created an experience that will help families make the most of this unique summer, building on Prime's year-round goal to help make people's lives a little easier, more convenient, and more fun every day."
To extend summer camp fun to even more kids, we’re also providing $500,000 in donations to Boys & Girls Clubs to help further their mission of enabling young people to reach their full potential. The funds will help Boys & Girls Clubs across the country—including Clubs in New York City, Los Angeles, Miami, Atlanta, Phoenix, Dallas, Boston, Detroit, Denver, Seattle, and more—offer safe and fun summer activities to youth and families, such as virtual programming options and 'curbside camp' kits available for pickup at select locations.
"We are facing the unique and unexpected challenge of providing our Club members with gear and resources to help them stay active and engaged at home this summer," said Jim Clark, president & CEO, Boys & Girls Clubs of America. "We are extremely grateful for Amazon Prime's support and donation, which will help us give our kids everything from craft supplies to sports equipment to educational materials and books to keep them entertained all summer long."
If you’d like to build on Amazon's donation and support your local Boys & Girls Club, you can select them as your charity of choice on AmazonSmile, donate directly through AmazonSmile Charity Lists, or simply say "Alexa, donate to Boys & Girls Clubs" to your Alexa-enabled device.
Camp Prime Handbook
The Camp Prime Handbook is free and available for all to enjoy, not just Prime members. The digital handbook features easy and fun activities using items from around the house, including building a classic campfire (minus the flames) for storytelling and s’mores, visiting the camp canteen (aka your kitchen) for easy-to-make, healthy snacks from the Whole Kids Foundation, and learning to garden with an upcycled box. Prime members can also extend their experience through additional Camp Prime-themed content with Prime Video, Prime Reading, and Amazon Music as part of their memberships.
Even more fun
In addition to the handbook, starting on July 14, we'll be updating this blog with fun how-to videos from popular experts who will walk families through summer activities that can be enhanced with Amazon Devices. From beatboxing and crafts, to wellness and dance, families can learn new skills and create together. Be sure to check back every day between July 14 and 18 at 1pm EST/10am PST for new content. The videos will be available for the entire summer, right here, and on each expert's Instagram page. A full schedule of experts and activities are below.
Camp Prime daily how-to videos
- July 14: DIY Summer Sailboats with Pool Noodles with P.S. I Made This Founder, Erica Domesek
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☀️ Rise + shine campers! Today’s project at #CampPrime is a Summer Sailboat- no lake or ocean required. 💦 #Ad ⛵️Grab a pool noodle, scissors, foam sheets, chopsticks 🥢 and tape! ⚓️ Challenge your family and friends in a boat race, create an epic maritime adventure using @alexa99 or just enjoy them in the 🛁 ⛺️ PS- #CampPrime was designed by @Amazon to help families stay engaged with fun activities throughout the summer- which is something we all need! Check it out ASAP at Amazon.com/campprime 😘
- July 15: Family Meditation & Movement with Spiritual Health + Wellness Teacher, Koya Webb
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The arrival of summer generates excitement, with promises of quality time, bonding, and outdoor adventures. Though summer 2020 may seem a little different but there is still so much fun to be had! * Fortunately, limited or shifted plans for travel and gatherings will not be a total deal breaker, now that #CampPrime is available! * @amazon has created “Camp Prime” to help keep families active and engaged no matter where they are. Activities are reminiscent of wondrous summer adventures from campfire storytelling, to instructions for an at-home putt-putt course, or tips on creating your sacred meditation space and more! * Camp Prime is free and available for all families to enjoy. @alexa99 and Amazon Prime are helping make families’ lives a little easier and more fun every day. In the spirit of camping, I will serve as your Health + Wellness Guide, sharing some of my family-friendly activities for this summer’s staycation, safe at home. Whatever your summer tradition, Camp Prime has something for you. To learn more visit Amazon.com/campprime or see the link in my bio. #ad
- July 16: Storytime with Lil Libros Author, Patty Rodriguez
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I have teamed up this summer with @amazon’s #CampPrime to help show you how to recreate a camping storytime experience without leaving your house. #ad This summer has been very challenging for many of us parents. We are having to constantly think of ways to keep our kids entertained, their little minds stimulated, while also keeping our sanity. But remember, our children need us right now more than ever. This summer is most especially crucial-- and reading to your children every day, even if it’s for 15 minutes, helps them more than anything! I hope this video inspires you to enhance your storytime and help create beautiful memories at home during these extraordinary times. Camp Prime is free and is helping make families’ lives a little easier and more fun with activities, resources, and ideas to use at home all summer – all we need is our imagination and a little help from @alexa99 ! Check out amazon.com/campprime or ask Alexa “What is Camp Prime?” to learn more!
- July 17: How to Beatbox with TikTok Star, Joey Klaasen
- July 18: At Home Dance Class with Award-Winning Choreographer, Sherrie Silver
Families can also interact with Alexa on compatible devices or via the Alexa and Amazon Shopping apps by saying, "Alexa, What is Camp Prime?" to get more information about the summer program and "Alexa, tell me the fun fact of the day" to start out their camp day with an educational anecdote.
For even more summertime fun, starting July 17 you will also be able to access additional arts and craft activities through Camp Handmade at www.amazon.com/camphandmade. Learn how to create candles, friendship bracelets, needle felt, and more with Makers who sell on Amazon Handmade.